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Daily Research News Online April 13 2021 Nielsen has launched a campaign measurement tool called Nielsen Market Lift, to help clients evaluate the effectiveness and efficiency of their campaigns on both a large national scale as well as on small scale test and learn advertisements. With the new solution, clients can understand how well their specific campaign achieved goals, and diagnose the drivers of campaign performance. Powered by proprietary data and methodology, the solution compares the sales metrics for two groups - those who saw ads and those who did not - providing a view of the incremental sales lift driven by a campaign. ....
Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments News provided by Share this article Share this article NEW YORK, April 12, 2021 /PRNewswire/ Nielsen Holdings plc (NYSE: NLSN) announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen s Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity. Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements. ....
Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments apnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from apnews.com Daily Mail and Mail on Sunday newspapers.