Detailed text transcripts for TV channel - MSNBC - 20120908:09:43:00
>> okay, let's talk about the examples. jackielawson.com. >> jacquelawson.com, they are an e-greeting card company. and you subscribe to it on an annual fee. you get to the end of the period and they automatically renew you. and they hope you don't notice, but jackielawson, they will send you an e-mail. we will renew your subscription on this credit card, do you want to do it? >> why do they do that? presumably they lose customers? >> but they gain reputation and they gain credibility and they earn the trust of customers who are going to refer other customers to them. >> that was a small compa...
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