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Decoding brand Rajini: Made on an estimated budget of Rs 200-220 crore, Jailer raked in at least Rs 150 crore in profit for producer Sun Pictures. What drives enduring brand value of him.
Jailer completed 50 glorious days at the box office earlier this week and made a new box office record.
Directed by Nelson, the action thriller blockbuster film Jailer stars Vinayakan as the powerful villain Varman.
Despite having tough competition with Akshay Kumar's OMG 2 and Sunny Deol's Gadar 2, Jailer earned around Rs 600 crore globally.
‘Jailer’ worldwide earnings: The craze for Rajinikanth’s latest film overseas is evident as the film is running on a lot of screens on its 25th day