Five research-backed steps to a pro-vaccination social media campaign What can vaccine proponents, clinicians and public health communicators learn from “anti-vaxxers?” A lot, according to new guidance for pro-vaccination social media events written by University of Pittsburgh health scientists. The five-part guidelines, published today in the journal Vaccine, arose from an analysis of a grassroots pro-vaccination campaign organized last year by popular physician and social media personality Zubin Damania, M.D., colloquially known as “ZDoggMD.” Unexpectedly, more than three-quarters...