Emerging brands partner on sustainable snack launches
New nut butter bites, snack nuts flavored with upcycled ingredients.
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New nut butter bites, snack nuts flavored with upcycled ingredients.
Sweet Nothings launched out a mom's desire for healthy snacks that her kids could eat without having to worry about unhealthy ingredients.
Jake Kneller is Co-founder and CEO of Sweet Nothings, a CPG brand focused on creating truly-good-for-you snacks, starting with their line of frozen spoonable smoothie cups. On this episode of ITS, Jake and Ali talk about how Sweet Nothings used consumer insights to not only help them rebrand but to move their placement in the grocery store freezer... which then grew velocity. A LOT!