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The 'Unsexy' Ways Generative AI Is Changing Marketing adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
Going by column inches, you’d be forgiven for thinking that the debate of brand v performance marketing is a pitched battle with entrenched advocates on each side. And fair enough: when budgets swing to one poll or the other, those affected will have opinions. But when we sat down with seven brand-building experts from The Drum Network for a roundtable on the topic, a consensus was very clear: like many binary distinctions, it’s useless. ....