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From escalators to dry ice, how to avoid "genericide" in your brand

Victims of genericide include products like dry ice and linoleum, which had trademarks that became known as the generic name for a product or service. ....

Jamie Lynn Kraft , World Intellectual Property Office , Invest Ottawa ,

From escalators to dry ice, how to avoid "genericide" in your brand

Victims of genericide include products like dry ice and linoleum, which had trademarks that became known as the generic name for a product or service. ....

Jamie Lynn Kraft , World Intellectual Property Office , Invest Ottawa ,

Software secrets: Start with a clear intellectual property strategy to secure business growth

Software entrepreneurs know how important it is to align technology to customer needs and a solid business case. Why would your intellectual property be any different? ....

Oliver Biggar , Jeff Leuschner , Ip Strategy For Software Technology , Invest Ottawa , Software Technology , Russel Smart , Biggar Senior Associate , Jamie Lynn Kraft , Legal Guide ,

Software secrets: Start with a clear intellectual property strategy to secure business growth

Software entrepreneurs know how important it is to align technology to customer needs and a solid business case. Why would your intellectual property be any different? ....

Oliver Biggar , Jeff Leuschner , Ip Strategy For Software Technology , Invest Ottawa , Software Technology , Russel Smart , Biggar Senior Associate , Jamie Lynn Kraft , Legal Guide ,