Kefir: feeding your gut health
Kefir: feeding your gut health 2023-07-05
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Lively Up Kombucha, a Muskegon-based kombucha company, says it now sells its products at all 125 Meijer stores in Michigan.
Kombucha, the fermented probiotic tea beverage, a once niche specialty health drink, has now officially gone mainstream. Kombucha Brewers International (KBI), a trade organization for kombucha brewers and consumers, says the kombucha drink category has been on an upward trajectory since 2014. “Kombucha has grown 30 percent in the natural channel and 50-75 percent in the conventional channel year over year,” says Hannah Crum, founder and president of KBI. “Kombucha is the fastest growing functional beverage category and now [has] more than 1700 commercial brewers worldwide.” Many peopl...