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A new book has revealed the rise of 'sneaky sexism' brands use to trick women into buying their products.  Brandsplaining, by Philippa Roberts and Jane Cunningham, unveils some of the techniques advertisers use to make themselves seem 'fempowerment' friendly to their customers. However, the authors have cast doubt on whether the messages presented to clients are as 'supportive' as they seem - and cited Barbie, with her skinny physique, long blonde hair and blue eyes, sporting a t-shirt emblazoned with the logo 'Be Yourself,' as an example.  'We are now seeing a phenomenon that we describe ...

It’s not the job of women to keep educating men or to make then listen, but it’s also why things like International Women’s Day have to exist, says Rebecca Lewis, the strategic director at Mutant.

The woman-made brand: the new model for marketing to women? In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands. by Jane Cunningham and Philippa Roberts Bumble: campaign featuring Helena Bonham Carter Sign in to continue Free email bulletins

Jane had been struggling with ongoing health issues and couldn’t afford to repair the home. A friend reached out to the community for help and got a huge response.

Jane had been struggling with ongoing health issues and couldn’t afford to repair the home. A friend reached out to the community for help and got a huge response.