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Apple Inc approached Japan’s Nissan Motor Co Ltd in recent months about a tie-up for its autonomous car project, but the talks ended after disagreement over branding, the Financial Times reported https://on.ft.com/3jMzXei.
The contact was brief and the discussions did not advance to senior management level, the report added, citing people briefed on the matter.
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The talks faltered after the iPhone maker asked that Nissan make Apple-branded cars, a demand seen as effectively making the automaker just a hardware supplier, the newspaper reported.
Apple approached Nissan for electric car project; talks ended after disagreement
The contact was brief and the discussions did not advance to senior management level, the report added, citing people briefed on the matter
Reuters | February 15, 2021 | Updated 10:03 IST
Apple Inc approached Japan s Nissan Motor Co Ltd in recent months about a tie-up for its autonomous car project, but the talks ended after disagreement over branding, the Financial Times reported.
The contact was brief and the discussions did not advance to senior management level, the report added, citing people briefed on the matter.
The talks faltered after the iPhone maker asked that Nissan make Apple-branded cars, a demand seen as effectively making the automaker just a hardware supplier, the newspaper reported.
YOKOHAMA (dpa-AFX) - Japan's Nissan Motor Co., Ltd. (NSANF.PK, NSANY.PK) Monday confirmed plans for its next generation of small vans for customers in Europe.Nissan's future range of small vans
By Reuters Staff
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TOKYO (Reuters) - Nissan Motor Co Ltd said on Monday it is not in talks with Apple Inc, following a report that the iPhone maker approached the Japanese company in recent months about a tie-up for its autonomous car project.
The Financial Times said the companies had had brief discussions that faltered over Nissan’s reluctance to become an assembler for Apple-branded cars, adding that the talks had not advanced to senior management level.
“We are not in talks with Apple,” a Nissan spokeswoman said. “However, Nissan is always open to exploring collaborations and partnerships to accelerate industry transformation.”