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Social commerce platform Coutloot witnesses three-fourths of its sales coming from small towns : Rashtra News #Social #commerce #platform #Coutloot #witnesses #threefourths #sales #coming #small #towns Coutloot, a social commerce platform built on the lines of Taobao, said small towns now account for three-fourths of its business, gaining over 1500 basis points over last year.

CoutLoot, Indias largest online non-grocery retail aggregator, said it plans to onboard five million sellers from Tier 1 towns in the next two years. The company said its focus on smaller cities is largely due to the opportunity size and the reality of the challenges that small city sellers face versus big cities.

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Coutloot has more than seven lakh street shops and small businesses on its platform that have gained customers and increased their profit margins; Open Network for Digital Commerce or ONDC is a government initiative that is freely accessible and aims to democratise e-commerce. 

CoutLoot has over six lakh sellers on its platform with the eclectic mix comprising of home businesses, so-called mom and pop shops and street vendors as well.