From Players To Powerhouses: How College Athletes Are Taking Charge Of Their Financial Futures
On Power 4 college campuses, high-profile millionaire athletes can be seen walking through the student union to pick up a smoothie.
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On Power 4 college campuses, high-profile millionaire athletes can be seen walking through the student union to pick up a smoothie.
Forced into yet another courtroom to defend its amateur model of athletics, the NCAA insisted that shelving its rules against name, image and likeness compensation being offered to recruits would make a difficult situation across the country even more chaotic. The NCAA lost that argument last week when a federal judge granted a preliminary injunction in a lawsuit brought by the attorneys general of Tennessee and Virginia. The antitrust suit challenges NCAA rules against recruiting inducements, saying they inhibit athletes' ability to cash in on their fame.
The NCAA claimed that if a court barred it from enforcing rules against name, image and likeness compensation being offered to recruits it would make an unmanageable situation even worse. Those who …
Donor-fueled collectives that raise money and funnel it to college athletes through name, image and likeness opportunities they facilitate probably won't go away entirely if NCAA President Charlie Baker's proposals for paying athletes become reality. But changes will be inevitable.
Donor-fueled collectives that raise money and funnel it to college athletes through name, image and likeness opportunities they facilitate probably won't go away entirely if NCAA President Charlie Baker's proposals for paying athletes become reality. But changes will be inevitable.