Are You an Influencer? Then You Better Understand These 5 Key Audience 'Tudes.
Amplitude of audience Based on your business goals, does your audience need to be big? If you want 50 million people to see your name by Monday, take out a Super Bowl ad and hope the big game is this Sunday. But if you want to persuade legislators to support your stance on the state’s casino gambling laws, you don’t necessarily need to engage an influence partner with two million followers. You need an influential person followed by a few dozen state representatives and senators. Altitude of audience Think about this in terms of geography. If you need to influence employees inside your c...
Source: entrepreneur.com