Michael B Jordan is accused of cultural appropriation over his 'J'Ouvert' Trinidadian rum
Michael B. Jordan is accused of cultural appropriate over his 'J'Ouvert' rum line 'J'Overt' is deeply rooted in Trinbagonian and Caribbean culture and signals the start of Carnival, which began in the 1800s and is still celebrated today Critics took aim at a particular line the trademark filing that says, 'J'Ouvert' has 'no meaning in a foreign language' An online petition to stop the trademark has almost 10,000 signatures One tweet said, 'You cannot own a tradition. You cannot trademark a tradition'
Source: dailymail.co.uk