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Rocket Rewards is the latest marketing initiative from the mortgage giant following the introduction of home equity loans and a monthly payment reduction offer earlier this year.
After focus on mortgages, "Rocket Rewards" will be expanded to provide discounts on other "ecosystem" offerings including personal loans.
Rocket Mortgage has launched a new rewards program for loyal Rocket customers looking to buy homes.
New customer loyalty program offers closing cost incentives
And a trio of large publicly traded nonbank lenders looking to defend market share may consider buying those mid-sized brethren, a Keefe, Bruyette & Woods report said.