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The channels, targeted at niche audiences, are ad-supported but allow content owners with specialized libraries including music, news or regional content, to build their own audience. For advertisers, FAST offers the advantage of targeted advertising.
Innovative strategies needed for overcoming obstacles in India’s unique advertising landscape, say experts
The cloud-based SaaS technology company intends to utilise the power of cloud to unify broadcast operations as well as participate in the growing Connected TV-led Free Ad-supported Streaming TV (FAST) market in the country