Finnair picks new media agency for APAC region
Finnair has named IPG's Initiative as its new media agency for the APAC region. The remit will cover Japan, South Korea, Singapore, and Hong Kong.
Source: marketing-interactive.com
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General Mills picks new global media agency
UM has been named the global media agency of record for General Mills. Its remit will include strategy, planning, buying, analytics, performance and commerce efforts for over 35 of its markets.
Source: marketing-interactive.com
Brave Commerce Podcast: Mastering Data in the Consumer Goods Industry
In this episode of Brave Commerce (recorded live at Adweek in New York), Jay Picconatto, vp of advanced marketing solutions at General Mills, joins hosts…
Source: biztoc.com