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Retention is no longer just about the last phase of the customer journey anymore. In a traditional organisation such as a bank, retention would only come into question when the customer would close the account.
‘Content is king’ has become too common of a phenomenon. But there has never been a never-ending hunger for content as is being witnessed today. Estimates are that close to $120 billion is expected to be spent on producing content every year.
Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several new age, as well as legacy brands, have jumped onto the digital bandwagon to up their marketing game, and retain connect with consumers.
Mumbai: CleverTap, the user engagement and retention cloud, has announced that Jayant Kshirsagar joined its leadership team in the role of senior vice president of marketing. He will lead the company’s marketing initiatives as it expands into new markets across the globe. Kshirsagar is a momentum player, with a long track record of launching strategic marketing initiatives
Moves from Marketsandmarkets where he was heading marketing