The Auckland Airport in New Zealand recently announced its new omnichannel e-commerce retail strategy that aims to boost sales post-COVID-19. With parts of New Zealand successfully managing the spread of the global pandemic, businesses are slowly reopening though travel restrictions remain in tact. The Auckland Airport's new retail strategy aims to future-proof the destination's profits and is headed up by Jayne Wear, its Head of Omnichannel. "Auckland became one of the first airports internationally to launch an advanced digital airport retail experience when it created The Mall in 2018. Th...