Page 3 - Jeff Biddle News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Good traction, the shanley family found any time they would launch a new product they would have to create a whole new brand which then required a whole new meeting with store buyers to introduce it. >> you are consuming the same amount of time as somebody has ten things to talk about, that might be of value to that particular person. so it's harder to get started. >> that is how the shanleys learned there is a lot more to branding than just naming and explaining a product. they discovered that if they put everything under one name, shanley farms, they could get a lot more bang for their buck....

Of wine. there's a cabernet. there's aner low. there's a chardonnay. and guess what? we grow avocados in morro bay because they grow very slowly and produce a very, very rich creamy texture at the late end of the season. >> and the customers got it. >> this year we had customers in may asking when the morro bay avocados were going to come. >> jeff biddle is the pacific region buyer for whole foods. >> we're in such a different microclimate there's no book. >> he says the morro bay label launched the shanley's avocados into its own category. >> all they wanted was an avocado. they wanted morro ...

hi there, everyone, i'm j.j. ramberg and welcome to "your business." the minimum wage is an issue that is front and center right now and we'll likely be hearing even more about it as we get closer to the midterm elections. there's a democratic proposal to raise the federal minimum wage to $10.10 over three years from the $7.25 it is now. some cities and states have already taken the matter into their own hands, raising the minimum wage in their areas. now we wanted to take a look at this debate from the perspective of small business owners. will raising the bar help or hurt small bus...