NBCUniversal Ad Chief Linda Yaccarino Resigns as Sources Say She's in Talks to Be Twitter CEO
Twitter has suffered a rapid decline in advertising revenue since Elon Musk took over the social media platform last year.
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Twitter has suffered a rapid decline in advertising revenue since Elon Musk took over the social media platform last year.
This year, expect Disney, NBCUniversal and Warner Bros. Discovery execs to work overtime pitching their wares to ad buyers.
CNBC report says Linda Yaccarino will take over as the CEO of Twitter. She has a wealth of connections with top marketing and ad executives.
Elon Musk has reportedly chosen Linda Yaccarino, a seasoned media executive, World Economic Forum chairperson, and coronavirus vaccination campaign creator, to lead Twitter hoping to bring stability to the platform that has been recently characterized by turbulence and controversy.
Linda Yaccarino has officially left NBCUniversal to become CEO of Twitter, with Mark Marshall promoted to run ad sales, reporting to Mark Lazarus.