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As console gaming evolves, mobile provides a blueprint for solving the challenges around formatting, targeting and integration in free-to-play (F2P) games.
Regulators approve new title from Genshin Impact developer MiHoYo, but Tencent and rival Netease have not received a publishing licence in 11 months
How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets. From PR Week
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. The Drum surveyed an array of marketing and ad industry players to get their instant feedback once the news hits. Here’s what they had to say.