Jen Billick News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Pinned to the walls and everything. we didn't sell all that much. >> why not? well, trade shows are crowded with tons of people and companies vying for the attention of buyers. jen billick, founder of the stationery company, knock-knock has been a mentor and she says that to get anyone's attention you need to stand out from the crowd. >> a little bit like a peacock. the reason the peacock, you know, throws its tail out is, you know, to make itself look bigger and more beautiful. you want a peacock at the shows and there's so many booths and miles of aisles that if you're doing things that ever...

It sparked his creativity. he fed back into us and said i would like to give you the tools to print wall decals on vinyl and set up a licensing deal quickly so it didn't cost us any overhead to do. >> to be honest not that many people happen to be just walking by. more happens when sam and ryland take their products on the road. and they learned early on that no matter where they were, they had to keep the same attention to detail. >> so our first trade show was in new orleans. we had a 10x10 cubicle with cloth walls and we set it up and showed our ten designs of wrapping paper and they were p...