Impossible Foods and Beyond Meat Made Fake Burgers Cool. These Startups Want to Do the Same for Fake Fish
Courtesy Good Catch Thanks largely to hot companies like Impossible Foods and Beyond Meat, fake burgers are cool--and ubiquitous. A new crop of startups is aiming to give plant-based fish the same treatment. According to recent data from Good Food Institute, a D.C.-based alternative protein research nonprofit, the U.S. plant-based foods market generated $7 billion in retail sales in 2020, growing nearly twice as fast as total food sales. Plant-based meat, a $1.4 billion category, grew by 45 percent in 2020--three times as fast as its animal-based counterpart. While plant-based seafoo...