Gummies: The Only Way Gen Z Will Take a Vitamin?
Recall the pickle sketch on Portlandia, in which Fred Armisen and Carrie Brownstein pick up random items (a bandage, jewel cases, a parking ticket) and exclaim, “We can pickle that!” The joke was that, in 2012 when the episode aired, pickling was everywhere; every hipster restaurant menu seemed to offer something pickled. Just as the food world reached peak pickle, the beauty and wellness world now seems to be approaching peak gummy. That skin-smoothing, hair-growing or sleep-inducing ingredient? We can gummy that. While gummy supplements were formulated and marketed to kids first, a gen...