Marketing program ranked second in the state
The university’s marketing program was recently ranked second in the state by Plexuss, an education technology company based in California. Plexuss connects millions of students globally with opportunities and research in higher education, according to their mission statement. In determining which universities in the state have the best marketing programs, Plexuss used data from the Department of Education to look at key factors such as graduation rates, admissions yield, program popularity and student retention rates. Associate Professor of marketing Tarà Lopez, who is responsible for m...