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Michael Jordan is well-known for not only his basketball career but also for the various business ventures he undertakes outside of the court. He is obviously
Michael Jordan has joined his son Jeffrey Jordan in a new start-up, HEIR, that promises to "build culturally-inspired consumer brands."
NBA legend Michael Jordan has joined his first-born son Jeffrey in starting up a new tech company that links fans to sports.
Michael Jordan and his son Jeffrey Jordan are launching a platform called HEIR.
Michael Jordan and son Jeffrey have unveiled HEIR, a Solana-based Web3 fan engagement tool. HEIR has acquired $10 million in startup finance.