Anatomie Is Carving a Niche in Athleisure As 'Prada Meets Lululemon'
Anatomie, the upscale casualwear brand, is looking to make a name for itself in the crowded athleisure category with clothing its CEO Kate Boyer describes as "Prada meets Lululemon." Founded in 2006, Anatomie — originally called Jet Set Style — has long marketed itself as "luxury wrinkle-free travel clothing" that is "made to fly." However, when the pandemic hit and effectively put global travel on the fritz, the company was able to show off its versatility as an everyday casualwear brand. The brand successfully appropriated its structured pants and tailored jackets designed for maximum...
Source: businessinsider.com