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Why it's a very good time to be a creator

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Many big brands have turned to creators and influencers to connect with their quickly-established audiences
There’s never been a better time to be a creator, with social platforms seemingly throwing money to attract and retain the best content creators and their loyal armies of fans and followers.
Shorts and all
YouTube recently announced the launch of a creator fund for its TikTok competitor YouTube Shorts. YouTube plans to offer creators up to $100m across 2022 in an attempt to keep pace with TikTok. It’s unclear at this stage how much YouTube will offer creators, but it said as part of the announcement that they would be reaching out to the best content creators each month, saying that anyone who posts to Shorts is eligible but that they are looking for the highest engagement and views.

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