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3111 Many brands and professionals are coming together to curate culinary experiences in the safety of the client’s home. Puneetinder Kaur Sidhu It is no secret that Covid-19 has, in one fell swoop, completely upturned the food and beverage industry on a global scale. The unpredictability and uncertainty of the past few months has found the food world reinventing itself in order to keep up with a dramatically changed consumer behaviour. Innovation has taken centrestage and all stakeholders, from food manufacturers to restaurants to retailers, have adapted beyond measure to stay in the reckoning and be counted. Heightened safety precautions, trimmed menus, immunity-boosting ingredients, contactless service, and digital payments are some of the new marketing mantras in the retail space. Major investors, on the other hand, are shying away from retail, training their sights instead on packaging, frozen food, bulk orders and exports, says hospitality consultant, Chef Vikas Chawla.