Detailed text transcripts for TV channel - KGO - 20141021:08:50:00
With these new ads, bolton's career has come full circle. he started off in commercials when he was a starving singer/songwriter paying his dues. then the music career took over. >> i called my manager from the car and said we have to stop doing the jingles. i don't want people at radio trying to guess whether i'm a real singer or whether i'm a jingle guy. ♪ >> reporter: what brought bolton back to the commercial air waves was a music video parody that first aired on "saturday night live." and went viral. celebrity endorsements are big business. stars show up in an estimated 15% of advertise...
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