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A panel delved into the transformative impact of CTV in marketing, its significance for events like IPL, and the potential for immersive shopping experiences
'Remember that advertisement is all about making a product or a service unique. Even the best of the software like ChatGPT will never offer that uniqueness,' sais I&B Ministry's Vikram Sahay
Get latest articles and stories on Business at LatestLY. Mumbai (Maharashtra) [India], November 23: "Remember that advertisement is all about making a product or a service unique. Even the best of the software like ChatGPT will never offer that uniqueness. So, do not feel discouraged by them as they often compromise the quality of the advertisements," said Vikram Sahay, Joint Secretary, Ministry of Information and Broadcasting, Government of India, while delivering his keynote address at the 19th edition of the Marketing Conclave (MarCon), organised by the Internet and Mobil...
Best Media Info: Before this, he was the Business Head at Airtel Ads. Narayanan is an Ad-tech professional with over 18 years of experience in leadership roles across Adtech, E-commerce and Banking| Marketing News
Best Media Info: The panel discussion at ad:tech New Delhi saw advertising and marketing professionals extensively discuss as to how one needs to keep on experimenting in the world of new age mediums yet stick to the | Marketing News