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J. j.k.rowling admits she wrote a new book under a new name. >> reporter: of all the spells author j.k. rowling has cast in her popular "harry potter" series, this may be the one piece of wizardry she couldn't pull off. it turns out it's the work of rowling. >> oh, wow. okay. that's awesome. >> exciting for all the fans now that there's a new book. >> reporter: the book called "the coo coo's calling" was released in april and hailed a scintillating debut, astonishingly mature, and this on amazon, a book so well written i suspect some years down the read we'll hear the author's name is a pseudo...

Book's author shared an agent and publisher and outed the author. rowling told cnn, i hoped to keep this secret a little longer because it's been such a liberating experience. it has been wonderful to publish without hype or expectation and pure pleasure to get feedback from publishers and readers under a different name. >> i was surprised. i was caught off guard. i didn't know that j.k. rowling was up to anything else at all. >> reporter: after the news broke, sales on amazon skyrocketed 507,000%. now it's their number one selling book. at strand bookstore in new york, the six copies the book...

Is i can really say. >> reporter: it's the story of a war veteran turned private investigator looking into the mysterious death of a super model. the publisher says a second book is already in the works. >> everybody now is doing a double take saying, whoa, j.k. rowling flew under our radar. >> this is fascinating to me. this whole pseudonym business, is it common for authors to do? >> you know, susan, it's not uncommon. in fact, it's being called the best act of literary deception since stephen king was outed as richard bachman back in the 1980s. as for "the coo coo's calling," rowling's publ...

>> that's my son. >> in "parade" magazine, daniel radcliffe talks about life after harry potter. and more than 40 names on the ballot. "parade" focuses on some of the most bizarre, including one man campaigning on zombie preparedness. and the federal funding of time travel research. >> wow. all right. you know, willie, speaking of "harry potter," it's amazing the billions that brought in, not only through the books but the movies. they were all top of the pops. >> and theme parks too. they built a harry potter ride at universal theme parks and the business of the theme parks went through t...

>> in "parade" magazine, daniel radcliffe talks about life after harry potter. and more than 40 names on the ballot. "parade" focuses on some of the most bizarre, including one man campaigning on zombie preparedness. and the federal funding of time travel research. >> wow. all right. you know, willie, speaking of "harry potter," it's amazing the billions that brought in, not only through the books but the movies. they were all top of the pops. >> and theme parks too. they built a harry potter ride at universal theme parks and the business of the theme parks went through the roof. j. j.k.ro...