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Many of the world’s biggest food suppliers — from Nestle SA and Unilever to Walmart and PepsiCo — are pursuing 'regenerative' agriculture.

Many global food suppliers are looking at regenerative agriculture which has the capability to reduce the social and environmental impact of traditional farming approaches.

The food industry's efforts to shift farming away from environmentally damaging practices are being hobbled by the absence of established targets, according to a survey by the FAIRR Initiative, a network supported by investors with total assets exceeding $70 trillion.

50 of the 79 agrifood companies surveyed report regenerative agriculture initiatives, but only four offer financial support to farmers.

Food firms are making ‘more promises than progress’ on regenerative agriculture and a lack of clear definition has made it had for businesses to substantiate their claims, according to new research.