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joe. your reaction to the nfl's rejection? >> good morning, brian, we were surprised and very disappointed. and we felt this was a strong form of corporate censorship. we didn't really know what to take of it at first. they came to us about a week and a half ago and asked us if we would be interested in placing this full paged a in the super bowl program. americanism program thought it would be a good concept to focus on. brian: the nba is running this at their all star game. >> nba, nhl and nascar will be running this 26 of their races this year. brian: nfl went on to say looked to work with the organization asked to consider other such as please honor our veterans. asked not to. asked please stand for our veterans. production was delayed as we awaited an answer. the organization did not respond and the program ultimately went into production meetings to meet the deadlines. so, your reaction? >> well, first, that
statement outlines the series of events that we did not experience. we were highly engaged with the advertising agency. the statement also does talk about the fact that there was an agency between us and the nfl. they are the ones who we communicated with. they are the ones ha came and pitched us for this ad. we met allth deadlines and we did respond to them at the end when we told them no, we would not change our message. that our messages and our values and we can't change our values. brian: i want you to watch this, joe, the commissioner of the league roger goodell talking yesterday at an economics club meeting talked about the nfl players and the controversy around taking a knee. >> our players were all trying to do what's in the best interest of communities that they live in, that they care about. and trying to improve them. and i admire that a great deal. i wish all our players are standing for the national anthem. i always did and i always told them that. but i also -- we really took the time to understand them. and i think we could use a
we are also a diverse organization. we address these diversity issues and racial injustices and things like that. we address those through our organization as well. but, we try to do that the proper time and place and we wanted to make it clear that our organization feels that people should be standing for the national anthem. we just are simply asking them. we are not credit siding them if they choose not to. brian: i just hope they come back to you and give you the spot. joe chenelli thank you very much. if your viewers agree with us, please join us. brian: okay, how? >> well, go to amvets.org for veterans, we want you to join us, stand with us. if you don't, find a way to support us, we have a lot of different ways out there in our americanism program. we go into the schools on a regular basis and we are helping teach our america's youth about the importance of patriotism and respecting our flag. brian: i remember amvets spawn soaring little league to soccer league when i was