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Unit. what do i have here? i have a few sitting here. what am i looking at? the original 1964 g.i. joe, the army variation of that. in between him and the larger g.i. joe this is the original? right. and then he got downsized, as so many of us have in our careers. in the 1980s, he turned as a 3 3/4-inch action figure. we know how iconic this g.i. joe is. but it lost popularity to the point that people may assume it s being made every year and updated. it s not. in fact, he was off the market for five years in the late 1970s, early 1980s. just not selling, kids moving on to other things? that s right. star wars characters basically blew him out of the water. can it still be relevant? i know the g.i. joe movies, ....