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USA Swimming has partnered with Reimagine Sports to launch the program that aims to engage more families into the sport with easy-to-run meets.
The -4.61% decline in USA Swimming membership was the third-worst ever, with the other two coming in 2020 (-11.8%) and 2021 (-8.8%).
USA Swimming saw athlete membership decrease from 2022 to 2023, but things are trending upwards for the 2024 year.
The Makos, based in north St. Louis, recently boosted their aquatic competition, joining USA Swimming. 'We’re a little fish in a big pond.'
A membership revenue shortfall is contributing to USA’s Swimming’s projected deficit of $1,731,587 this year — the NGB’s largest since at least 2011.