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Best Western made a name for itself in the economy and mid-scale market, but now has luxury, boutique and extended stay hotels evolving its brand to appeal to new guests.
In her new role, Joelle Park will report directly to Larry Cuculic, the company's President and CEO. As a key member of the executive team, she will be responsible for leading global marketing, branding and communications, including overseeing BWH Hotels' loyalty programs.
Article - Joelle Park Named Senior Vice President and Chief Marketing Officer for BWH Hotels - Most recently, Park served as Vice President, Global Enterprise and Cross Brand Marketing at Hilton, overseeing strategy, branding, and messaging for the Hilton portfolio of brands.
BWH℠ Hotels has appointed Joelle Park to the role of Senior Vice President and Chief Marketing Officer, reporting to President and Chief Executive Officer, Larry Cuculic. As a key member of the executive team, Park will lead the company's global marketing, brand strategy, and communications, including oversight of the company's award-winning loyalty programs. She brings an extensive background in hospitality marketing, spearheading customer-centric programs with a proven track record of success.