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At Cannes Lions 2023, NBCUniversal's One Platform and Comcast's Freewheel teamed to allow marketers to easily buy multi-market advertising campaigns.
NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time. In partnership with FreeWheel, marketers now have access to global-to-local content from over 190 countries…
Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time
NBCUniversal's One Platform, a unified setup combining digital, linear and streaming inventory for ad buyers, is expanding across more than 190 countries.