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With almost one-third of UK toy sales coming from licensed ranges, it’s important for licensees and retailers to choose wisely when it comes to which licences to work with. Publisher John Baulch writes that 2023 was a good year for sales of licensed toys. According to Circana, licensed toys outperfo
Licensing.biz sat down with Libertas Brands at BLE 2023 to find out more about the Fuggler brand. In September, it was announced that licensing stalwart Mark Kingston had joined the newly formed Libertas Brands as CEO. The agency, co-founded by Stuart Grant, owns the exclusive rights to the Fuggler
Publisher John Baulch speaks to Sambro CEO Paul Blackaby about the company’s quiet (r)evolution and how licensing has always been a key element for the company. It had been a few years since I last visited Sambro’s UK office – the large, imposing building in Bury it has called home for many years. M
During the recent BLE show, publisher John Baulch spoke to Steve Totzke, president and chief commercial officer at Mattel, about the company’s hopes for Q4 and beyond. Anyone associated with the toy and licensing business will know just what a stellar year Mattel is enjoying. Riding the crest of the
The latest issue of the UK’s leading toy trade magazine, Toy World, is now available to read online and is landing on desks and doormats this week. The November issue of Toy World is out now. This issue features a comprehensive round-up of the latest Outdoor Toys to be hitting retailers’ shelves up