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4 Lessons Learned from IAEE's Expo! Expo! | TSNN Trade Show News

From Dec. 11-13, Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events (IAEE), was held in Louisville, Ky.

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4 Lessons Learned From IAEE's Expo! Expo! | TSNN Trade Show News

From Dec. 11-13, Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events (IAEE), was held in Louisville, Ky.

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4 Lessons Learned from IAEE's Expo! Expo! | TSNN Trade Show News

From Dec. 11-13, IAEE’s annual Expo! Expo! conference and exhibition was held in Louisville, Ky. My co-founder, Oliver Rowe, and I made the decision to exhibit at the event, as we felt the association and show organizer audience was right for us. Here are four things we learned from our discussions at the event and its content:

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4 Lessons Learned from IAEE's Expo! Expo! | TSNN Trade Show News

4 Lessons Learned from IAEE's Expo! Expo! | TSNN Trade Show News
tsnn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tsnn.com Daily Mail and Mail on Sunday newspapers.

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When to Consider Adding Attendee Tracking to Your Event

Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through attendee participation. Now, with in-person events returning, buyers are expecting more and more data and metrics to help better calculate in-person ROI. I believe if you are not adding more ways to provide ROI, you are going to be left out of the in-person events equation in 2023 and beyond.

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When to Consider Adding Attendee Tracking to Your Event

Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through attendee participation. Now, with in-person events returning, buyers are expecting more and more data and metrics to help better calculate in-person ROI. I believe if you are not adding more ways to provide ROI, you are going to be left out of the in-person events equation in 2023 and beyond.

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VenuIQ and akire Productions Team Up to Create New Technology for Events

VenuIQ and akire Productions Team Up to Create New Technology for Events
tsnn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tsnn.com Daily Mail and Mail on Sunday newspapers.

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VenuIQ and akire Productions Team Up to Create New Technology for Events

VenuIQ and akire Productions Team Up to Create New Technology for Events
tsnn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tsnn.com Daily Mail and Mail on Sunday newspapers.

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Why the Event Industry Can't Avoid the Digital Revolution Following the Pandemic

According to the Harvard Business Review, 86% of business leaders surveyed claimed that artificial intelligence (AI) is becoming “mainstream technology” in their company, a leap that has largely been pushed by the pandemic as industries and consumers have been forced to adapt and change how they live and work.  

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