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That's pretty rough stuff, ben. you've uncovered it. did the republican people at the rnc deny that this is their approach to getting money out of people? >> you know, michael steele distanced himself from it immediately, particularly for whatever reason from the joker cartoon. they want nothing to do with that. that's unacceptable. >> they whiteface the president. yeah. >> they have not really commented on the substance of it on the question of whether they haven't really gone into detail one way or the other what they think of scaring their donors. though steele did say that -- >> wait a min...

And so what you've seen -- >> paul o'neil's account, so many accounts on the inside of the treachery that went on. and now he's operating as sort of the st. john to the messiah whose coming back at the end of this year to sell his view. it looks like he's working in tandem with george w. to try to sell a war that the american people have come to believe was falsely sold to them, and the different bases than the real motive. the real motive was not nuclear threat, it was a desire from the bush crowd to sell this war. >> the two people fighting this legacy fight, not george w. bush right now, he...

Is this a winning strategy? well, republican strategist john feeherry is here, and ben smith broke the story for politico. ben, thank you for this. let's look at this page by page. you're most familiar with it. and john, you get in here, buddy, and defend it. page 25 is titled "tools for success." that's what this is all about. go to the next operative page, page 26 says, it says, "putting the fun back in fund-raising." that's fine. then page 29 is entitled, "motivation to give." here we get to the good stuff. it describes on the left-hand side there direct marketing. visceral giving as fear. ...

I think some of the things that he's doing makes a lot of folks concerned about where the country's going. i don't think he identifies himself as a socialist. i think he's a liberal democrat. >> thanks so much. you're an honest man, i'm pretty sure. thank you ben smith for a great report for unleashing this torrent of excitement by showing what the republicans are doing on the inside, but as john feehery said, the biggest mistake is letting it get to the outside, isn't it, john? they put it on paper. that was their mistake. up next, former new york governor eliot spitzer makes his case that ...

Basically this is how we do it. we stroke the egos of the rich guy and scare the small donors. >> what do you make of that, john? your party is using this to raise money. using fear, painting the president up like the joker, with white face. using things like extreme feelings toward existing administration. reactionary. even using the word -- your party doesn't seem to mind that word reactionary too much. your thoughts, john? >> chris, when i first came to the hill 20 years ago, i think it was bob michaels said don't say anything or put anything in writing that you won't feel comfortable with ...