Former Solo Brands CEO Appointed to Lead Flooring Company Flooret
Plus: Carleton Companies taps new president and CEO, Dallas Stars promote Al Montoya, and more.
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Plus: Carleton Companies taps new president and CEO, Dallas Stars promote Al Montoya, and more.
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The formulaic negativity around the Snoop Dogg and Solo initiative is a load of maliciously foul crap, and emblematic of a sickness that ails the entire…
The North Texas company prominently partnered with Snoop Dogg to promote the Solo Stove smokeless grill.
Snoop Dogg's viral "Giving Up Smoke" campaign for Solo Brands was a hit, with Ad Age ranking it No. 18 on its list of 40 best ads of 2023 -- but that didn't translate to sales. "I have an announcement," Snoop said in a video shared to social media. "I'm going smokeless. Solo Stove fixed fire—they took out the smoke. Clever." Solo anticipated earning $520 to $540 million in 2024, but those projections have now dropped to $490 million to $500 million. The company also fired its former CEO John Merris, and replaced him with former Vista Outdo...