Applebee's, IHOP attracting more wealthy customers
But there's a flip side to gaining sales among higher-income customers.
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But there's a flip side to gaining sales among higher-income customers.
Wealthier Americans have swapped high-end restaurants for chains that offer larger portion sizes and deals, and as a result, restaurants across the country are offering deals to lure customers in.
The CEO of the parent company that owns Applebee's and IHOP said they are seeing an increase in customers making higher salaries.
The CEO of the company that owns the restaurants said wealthier customers are coming because of the restaurants' "well-known value position."
Applebee's and IHOP are seeing wealthier customers coming to their restaurants.