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Non-cigarette business now makes up about 62 per cent of its total revenue

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, 'Made for each other', hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses...

John Players stands dedicated to celebrating these extraordinary men who defy norms - Not just the larger-than-life cinematic heroes, but also the unsung heroes making a meaningful impact in their unique ways. John Players firmly believes that men deserve the liberty to exhibit their emotions and proudly embrace their true selves.

The country’s eighth-largest publicly traded firm has a market value of $60 billion; it’s sitting on nearly $2 billion of net cash. The 93 percent of profit ITC returned to investors in the last financial year is a relief from the blistering growth family-run Indian businesses have pursued, writes Andy Mukherjee

Tobacco giant ITC is transforming itself into a long-term sustainability platform involving hundreds of millions of farmers and consumers. The market is paying attention.