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Apple is upending much of the chip industry, designing custom silicon for every new iPhone and Mac. CNBC got a rare, exclusive look inside the lab.
For the first time, Apple has allowed cameras into one of its processor labs where it tests designs like the M3, while executives explain the firm's approach to building its own chips.
Apple's latest MacBook Pro lineup is equipped with the M3, M3 Pro, and M3 Max family of chips starting at $1,599 for the 14-inch model,
Discover how Apple's new iMac with M3 chip transforms small business efficiency with 2x faster performance and a 24-inch 4.5K display.
Reviews for Apple's MacBook Pro range updated with new M3-series chips have landed, with most talk being about the static design mixed with a chip performance boost.