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Harvard Business Review: What businesses get wrong about digital advertising 15 Mar, 2021 12:52 AM 6 minutes to read Harvard Business Review By: Sinan Aral The effectiveness of digital ads is wildly oversold. A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100 per cent. A similar analysis of Facebook ads threw up a number of 4,000 per cent. For all the data we have, it seems like companies still don't have an answer to a question attributed to the famous 19th-century retailer John Wanamaker: Which half of my company's ...

Alternatives to big tech are flourishing around the world

Market Research: AIMRO Agencies Set the Pace Globally February 26, 2021 Pictured: Luke Reaper In a new series of features, published in association with the Association of Irish Market Research Agencies (AIMRO), Luke Reaper, chairman of the Association looks at how Irish agencies fared in a recent ESOMAR client study. The recent independent ESOMAR Global Client Survey conducted in September 2020 clearly outlines that AIMRO (Association of Irish Market Research Agencies) members lead globally in terms of the quality of research delivered to clients. The motto “the customer is always right�...

The Black Church is an institution that was forged in crises. Through slavery, Reconstruction, Jim Crow segregation and the civil rights era, the network of places of worship serving traditionally Black congregations has seen its fair share of traumatic events. In 2016, the Rev. Robert Franklin, former president of Morehouse College, acknowledged as much in a speech on urban ministries: “Disruption is the question, but the radical love ethic of Jesus is the response.” And that was before 2020 delivered the COVID-19 pandemic, the related economic crisis and the global movement for Black Li...

Data Is Not Enough: A Path For Marketers Transformation Jorge Urrutia del Pozo, SVP, Head of Operations, DigitasLBi Jorge Urrutia del Pozo, SVP Head of Operations, DigitasLBi, Jorge Urrutia is SVP, Head of Operations NA at DigitasLBi, he runs the North American Operations team, which helps to run the day-to-day business of t...  More >>In front of an audience of consumer goods marketers at Nielsen’s Consumer 360 conference in Washington, D.C., Daniel Zhang, CEO of Alibaba—who holds the record of the largest IPO in history–said “We believe data is oil in ...