It's never too late to rethink one's own brand purpose
It’s never too late to rethink one’s own brand purpose With digital advertising growing at 32% a year, measurement systems will help accelerate the growth of this ecosystem. Photo: iStockphoto Mainak Dhar We tend to define ourselves by our financial success, job profile or educational qualifications. But just as a brand needs to be unique, we need our very own sense of personal purpose. Share Via Read Full Story I have a confession to make. This may seem strange coming from someone whose latest book is on personal branding, but I don’t read many self-help books, and I don’t particular...