Kia Plays Long-Game To Win Over Electric Vehicle Buyers
Kia plans to market to first-time electric vehicle buyers with an array of offerings to allow shoppers to ease into full-electric vehicles.
Source: wardsauto.com
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Genesis, Hyundai Are Champions at New York Auto Show
Genesis and its parent-brand Hyundai were the stars of the 2022 New York Auto Show.
Source: wardsauto.com
Pandemic Fast-Forwards Digital Automotive Retail to New Reality
Pandemic Fast-Forwards Digital Auto Retail to New Reality The ability to bring the showroom experience to shoppers in the comfort of their living rooms can be a game-changer for dealers, if executed properly. Dealers who haven’t yet adjusted to this new variable in the automotive retail landscape run the risk of being left out in the cold. The popularity and success of digital retailing isn’t a new story in most consumer industries, but it’s certainly one that many in the automotive industry have been observing from the sidelines. Until 2020. Many consumers have long been comforta...
Source: wardsauto.com