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Covation Holdings is expanding into the European market with a new UK sales hub for outdoor bicycle brands Huffy, Royce Union and Buzz e-bikes. Led by EU general manager Jon Tilley, the company will focus on driving brand awareness across European markets, while working with retailers on import programmes and exclusive bike ranges. “I am thrilled to lead the expansion of our brands into these strategic markets and I look forward to the opportunity of creating new, long-lasting relationships with retailers and dealers here in the UK and EU,” said Tilley. “The European division will build...

855 Views Covation Holdings Limited, the global manufacturer of popular children’s and adults’ wheeled goods is expanding its European reach with the launch of a new UK sales hub for its Huffy, Royce Union, and Buzz E-Bikes brands. Led by EU general manager, Jon Tilley, the company will focus on driving brand awareness across European markets, while working with retailers on import programs and exclusive bike ranges. The company’s global manufacturing base is well placed to support the supply of bikes to both the UK and broader European markets.  “I am thrilled to lead the expansio...